In the past decade, the beauty industry has witnessed a significant shift away from chemically-manufactured products towards a more conscious and mindful approach to self-care. Among the many emerging trends, "clean beauty" has captured the attention of consumers nationally and worldwide. But if you’re new to the culture of clean, you may be wondering what exactly clean beauty is — and how it differs from traditional beauty methods. In the next few minutes, we will delve into the world of clean beauty, exploring its definition, trends, toxic-free nature, the issue of greenwashing, and the distinctive features that set it (and Freegirl Skincare) apart from conventional beauty products.

What is Clean Beauty?

Clean beauty is a name for products specifically formulated with a focus on human and planet safety, eco-sustainability, and ethical practices. It encompasses a holistic approach that considers the health of both individuals and the environment. By emphasizing the use of natural and non-toxic ingredients, it removes potentially harmful chemicals such as parabens, sulfates, phthalates, and synthetic fragrances. And in using naturally-sourced ingredients, it provides a makeup, skincare, and body care approach that utilizes vitamins, minerals, enzymes, and more to enhance your look. 

The Clean Beauty Trend

In the growing consumer demand for transparency and authenticity, the entire beauty industry has been having to make changes. This trend is driven by the desire to adopt a healthier lifestyle, avoid potential irritants and toxins, and support brands that align with personal values. While clean beauty brands have emerged as pioneers, revolutionizing the industry with their commitment to ingredient transparency, ethical sourcing, and sustainable packaging —  a few companies have chosen to go less than the true green. From people asking what is makeup made of to wondering if they can trust the green terms of “natural” or “eco-friendly,” there’s a lot of mystery still surrounding many products.

Greenwashing or Real Clean Products

With the surge in popularity of clean beauty, some brands have resorted to "greenwashing" – a deceptive marketing practice that misleads consumers into believing that their products are cleaner and more sustainable than they actually are. Greenwashing can manifest in various forms, such as exaggerated claims, misleading packaging, or ambiguous terminology. To avoid falling victim to this kind of deception, consumers are advised to research brands thoroughly, look for third-party certifications, and seek transparency in ingredient lists.

Clean Beauty vs. Regular Beauty Products

Clean beauty differentiates itself from regular beauty products in several key aspects. Firstly, clean beauty prioritizes natural and non-toxic ingredients, avoiding potentially harmful chemicals found in conventional beauty products. Secondly, clean beauty brands emphasize transparency by providing comprehensive ingredient lists and explaining the sourcing and manufacturing processes. Finally, clean beauty aligns with sustainable and ethical practices, promoting cruelty-free testing and environmentally friendly packaging alternatives.

Is Clean Beauty Non-Toxic?

One of the core principles of clean beauty is the commitment to using non-toxic ingredients. While the term "non-toxic" implies safety, it is important to note that the beauty industry is not strictly regulated. Therefore, it is crucial to scrutinize product labels and certifications to ensure that they meet your personal standards. Certifications like "USDA Organic," "Ecocert," “MADE SAFE,” “CertClean,” and "COSMOS" can serve as helpful indicators of a product's safety and adherence to clean beauty standards.

Clean Beauty Labels and Freegirl Skincare

We proudly have the MADE SAFEⓇ seal of approval on each of our products. From eye cream to evening serums, you can trust that what you’re putting on your skin is the real thing — our products have the highest standards governing them. 

Cert Clean hosts the Clean Beauty Awards yearly to shine a light on the great work that truly non-toxic and environmentally friendly products are doing. Our Ambitious AHA Gel Mask and Sincere Vitamin C Serum both ranked as finalists!

Why Essential Oils and Plants as Ingredients? 

Essential oils are the most undiluted and most potent parts of the plant, hence why many of our products at Freegirl Skincare have their amazing powers. With other plant ingredients, we have produced pure products that are safe to use and extremely effective. 

The Shift to Clean Beauty

Clean beauty is not merely a passing trend; it represents a profound shift towards a more conscious and responsible approach to personal care. As consumers become increasingly discerning about the products they use, the demand for clean beauty continues to rise. By understanding the essence of clean beauty, being vigilant against greenwashing, and supporting brands that prioritize safety and sustainability, we can embrace a healthier and more ethical beauty routine. 

Let us embark on this transformative journey together and make clean beauty the new standard for a brighter, more beautiful future! Shop the selection at Freegirl Skincare and start moving toward healthy skin!